salon jaylee
salon jaylee

JoAnn LaRocca

Permanent Cosmetics Specialist

JoAnn LaRocca has been a licensed cosmetologist for 34 years, specializing in permanent makeup for the last 18. Previously a salon owner in Illinois, she sold her salon to allow her to place permanent makeup as her primary focus. JoAnn knows brows are the most important design element of the face and offers a variety of techniques to create the perfect brow for each client: shading, hairline and combination techniques. Tonal value for brows is critical; if the color is not good, brows can look harsh and artificial. Eyeliner brightens eye color and makes up look rested, refreshed and more youthful and lip color and/or lip liner can provide symmetry and liven up the whole look! She is passionate about the amazing way beauty services can enhance, and sometimes transform, one’s personality. One of her favorite products is the Adonia Stemu-lift Serum and assures that with sunglasses and lipstick, you’ll feel like a movie star!

Return to Southern Trace Plaza Staff page.


JoAnn LaRocca