Parker West grew up in the beauty industry, as his mother is a cosmetologist/entrepreneur. Now a managing partner, he has been licensed for 9 years. He loves the industry he grew up in because it provides him the ability to change peoples’ lives daily. Parker specializes in natural color techniques, multidimensional color and haircut design. He is a Royal Master Colorist and has attended multiple classes from balayage to cutting to leadership. He is inspired by those around him and strives to be compassionate towards everyone’s wants and needs. Parker explains that one shouldn’t fight their hair too much, but instead, learn to work with what you have. One of his favorite products is proTENAJ Hydrate Leave-in Cream to achieve slight volume with frizz control and clean feeling finish.